Education and knowledge can be found even in the most unexpected of places, only if you are careful enough to look.
Although India has given birth to some of the brightest and most successful entrepreneurs in the world, like Ratan Tata, Anand Mahindra and Kiran Mazumder Shaw; the Indian education system has a whole has largely dismissed business study as a core component in students’ curriculums. This is where programs like Shark Tank India are doing wonders in revolutionizing the business landscape and intellectual acumen of India.
Shark Tank India has largely introduced the core ethos and foundation of what it truly means to become an entrepreneur in the minds of millions and billions of young minds in the country. The availability of the show through television and online platforms have made it accessible to a large chunk of the population and bridged the gap between the entrepreneurial realm and common people.
How Shark Tank India is Changing the Investment Landscape
With young minds finally enriched with hope and real-world knowledge of business, India is seeing a rapid increase in the number of new businesses entering the market every year. Shark Tank India serves as the perfect stage where budding entrepreneurs can finally receive the spotlight that they deserve and get a life-altering chance to get the support of world-class angel business investors like Aman Gupta, Anupam Mittal, Namita Thapar, Peyush Bansal and Vineeta Singh.
But who is an angel investor and why do they matter?
An angel investor is someone who primarily brings two things on the table for a budding entrepreneur and their brand. Firstly, they provide a substantial amount of financial backing and secondly, which is probably the most important point, they bring intellectual and practical guidance for brand growth. Although finances are crucial for a business’s growth, what truly sets it apart from its competitors is its strategy. This is where an angel investor plays the most important role. They give you the right perspective, strategy and network which are absolutely indispensable to keep your brand afloat and thriving.
The Shark Tank India and Investment Angels Phenomenon
Let’s take a look at one of the most successful pitches in the history of Shark Tank India. A husband and wife owned ice cream company named Skippi Ice Pops made history when they managed to get all the 5 sharks on board, namely Ashneer Grover, Vineeta Singh, Anupam Mittal, Aman Gupta, and Namita Thapar, with a total investment of 1 crore Indian rupees. Their simple yet highly impactful brand image leveraged the nostalgia of the India population and their favourite childhood ice pop flavours, highlighting how businesses with immense potential do not necessarily have to deal with the heavy-weight industries. Their business model was so successful that Lenskart founder Peyush Bansal also got on-board with the five sharks after the show. Consequently, Skippi Ice Pops rose from the ashes and manages to raise their monthly sells to a whooping 2 crore rupees from mere 5 lakhs right after their appearance on Shark Tank India.
Here are four short pointers on how Shark Tank India is boosting angel investments in India:
Providing Exposure to Entrepreneurs: Shark Tank India has given budding entrepreneurs a platform to showcase their ideas to a national audience, attracting top angel investors who may otherwise not have discovered these businesses.
Bridging the Knowledge Gap: By educating viewers about the core principles of entrepreneurship and investment, the show has fostered a deeper understanding of angel investing, encouraging more high-net-worth individuals to get involved.
Highlighting the Importance of Mentorship: Beyond financial backing, Shark Tank India emphasizes the role of angel investors in offering strategic guidance and networking opportunities, making it clear that value comes from both money and expertise.
Encouraging More Angel Investors: The participation of high-profile investors like Aman Gupta, Anupam Mittal, and Namita Thapar showcases the value and potential of angel investments, inspiring more individuals to become angel investors and support the next wave of startups.
The sharks are some of the top angel investors India has seen in decades. Their expertise in brand image development, strategy, business scaling, and networking truly makes them a force to rekon with and a blessing for not just budding entrepreneurs, but investors as well.
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